![]() ![]() ![]() It's also testing the ability for fans to tip creators through a virtual good called stars. Reels doesn't include as many ads compared with Facebook's Feed or Stories.įacebook said it's testing more types of ads and expanding a program that pays creators up to $35,000 based on how many views certain Reels get. As Meta focuses more on short-form video, the company has also noted that Reels doesn't generate as much ad dollars as the company's Feed or Stories, where people can post content that vanishes in 24 hours. Meta says that Reels is its fastest growing content format and video makes up half the time people spend on Facebook and Instagram. Since 2020, Reels has also been available on photo-and-video service ![]() The company is expanding the length of Facebook Reels to a minute. First released in the US in September, Facebook Reels allows users to record 30-second videos. ![]()
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